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The Myth of PPC – Vitruvian Advertising
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The Myth of PPC


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THE MYTH OF PPC:

Google Adwords is a magic bullet I can use to increase my sales.

THE TRUTH OF PPC:

Google Adwords is one of the most powerful online tools out there today.  But without a great driver behind the wheel, it’s hard to harness and can be costly and even dangerous.

Google Adwords – by itself – cannot solve the problems of an incorrect target market or an ineffective message.  But it can be used to test ideas and find the right formula quickly and with a lower investment than other methods.

THE REAL POWER OF PPC:

Reduce the risk of losing time and money on incorrect ideas and ineffective processes.  Use the power of an Adwords campaign to:

Gather intelligence to help you make wise decisions about your market, your message and your process

  • Validate your Customer, Message and Solution Ideas
  • Improve Site & Sales Process performance
  • Increase Sales

SMART EXPERIMENTS

Everything you think you know about your customers, your market and your solutions are guesses until you test them in the market place!

We run Smart Experiments in order to gather the right data to:

  • Understand your Customers’ Behaviors & Needs
  • Assess Your Sales System
  • Assess the Risks and Chances for Success
  • Establish your Model & Market
  • Identify Your Unique Visitor Value
  • Identify Opportunities for Improvement
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