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The #1 Most Important Metric For Your AdWords Campaign

How much money are you wasting on poorly performing Google AdWords campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance...Read More 

Cut Through the PPC Clutter With One Simple Word

In addition to generating brand awareness and website visitors, PPC can serve several other important business functions. You can assess the competition quickly, comparing several players on a single search results page. You can test new messages, learn about prospect demographics, and psychographics,...Read More 

VOOM Podcast #2: Keyword Changes You Need to Know About

Welcome to the second episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 15-minute episode, Vitruvian CEO Kristie McDonald tells us about keyword match types: what they are, and...Read More 

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