“If you think AdWords is overpriced…” – an interview with Timothy Seward

Timothy Seward of is one of the clearest thinkers in the online marketing world. His recent article in Website Magazine, Improving AdWords ROI, is a wakeup call to anyone who dismisses AdWords as a marketing channel because “it’s overpriced.”

I’ll summarize the article (which you should read) this way: “AdWords isn’t overpriced, you’re undergood.”

Timothy and I (Howie) got on the phone today and kicked around the different ways businesses can discover and address their weaknesses using AdWords. Click to listen or right-click to download the 20-minute conversation:

Timothy Seward and Howie Jacobson on Overpriced AdWords

Agree or disagree? Got a story to tell? Join the conversation by adding a comment.

Please share your thoughts on this post:

Your email address will not be published.