“If you think AdWords is overpriced…” – an interview with Timothy Seward
Timothy Seward of ROIRevolution.com is one of the clearest thinkers in the online marketing world. His recent article in Website Magazine, Improving AdWords ROI, is a wakeup call to anyone who dismisses AdWords as a marketing channel because “it’s overpriced.”
I’ll summarize the article (which you should read) this way: “AdWords isn’t overpriced, you’re undergood.”
Timothy and I (Howie) got on the phone today and kicked around the different ways businesses can discover and address their weaknesses using AdWords. Click to listen or right-click to download the 20-minute conversation:
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