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AdWords Leverage Principle


One of our core messages: AdWords is the best testing ground and launch pad for any business, regardless of whether it turns out to be a source of profitable traffic in the long run.

Here’s a webinar where Joel and Howie drive that concept home, using metaphors like The Second City comedy theater, the Wright brothers’ product development strategy, and dangerous vertical leap training.

Enjoy! (For easiest viewing, click the Full Screen button at the bottom right of the player.)

[flashvideo file=http://vitruvian.s3.amazonaws.com/alp-preso.flv /]

Right click to download mp4 video

Right click to download mp3 audio


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