Tracking & Analytics

This article by Howie Jacobson was originally posted on Search Engine Watch. We lost a client recently. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here). When we landed the account, we looked at their AdWords traffic, cost per click, and cost per conversion,...Read More 

One of the most useful metrics in all of AdWords is also one of the most obscure: Impression Share. This past week, it just became more useful. In this post you’ll learn about Impression Share: what is means; how to find, interpret, and act on it; and what Google did to make it even more powerful than...Read More 