General – Vitruvian Advertising

The #1 Most Important Metric For Your Google Ads Campa...

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How much money are you wasting on poorly performing Google Ads campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance and...Read More 

How to Solicit Feedback from Prospects and Customers

Articles, General, Marketing & Sales, Strategy

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My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp. We hope he’s had a great time, but since we haven’t received a letter since his second day, we really have no...Read More 

My Most Embarrassing (And Effective) Productivity Tech...

General, Strategy

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This article by Howie Jacobson was originally posted on Fast Company. Sometimes getting more productive isn’t about fixing your own dysfunction–it’s about figuring out how to subvert it. The following is a transcript of an actual conversation that went on in my head at 6:15 p.m....Read More 

How To Develop Strong Time-Management Habits, Even If ...

General, Strategy, Time Management

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This article by Howie Jacobson was originally posted on Fast Company. The true reason smart, creative, and motivated people spend time on low-value busywork at the expense of the big-picture stuff. My client Felix (not his real name) was complaining to me about wasting huge amounts of time during...Read More 

Google Search Plus Your World: The Peer to Peer Evolut...

General, Search Engine Watch

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This article by Howie Jacobson was originally posted on Search Engine Watch. Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World.” Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point...Read More 