Generating the buckets is easier to demonstrate than explain, so let’s use a real example from our client files. The first two videos below follow the example from Chapter 4. In the third video, Joel riffs on bucket creation using a hypothetical example.
We recommend watching the videos in full screen. Popcorn, surround sound and stadium seating are optional.
Video #1: Identifying and naming the buckets using the Google Keyword Tool
Video #2: Filling a bucket using the Google Keyword Tool
Video #3: Joel’s riff on bucketing (theory and practice)
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