CLICK TO CALL
Request a Consultation

AdWords

This article by Howie Jacobson was originally posted on Search Engine Watch. When using AdWords or any advertising medium, you always create ads with the prospect in mind. But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. When you think about it, search is really one of the most fundamental human activities. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our environment to get what we need from it....Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Know a novice marketer who aspires to mastery? Tell them to begin by learning how to write a single Google ad for a single exact match keyword. That advice may seem counterintuitive, given that AdWords is the most competitive...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows. In a three-foot wide bed, that meant I had room for only two rows, or a total of about...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie?” This...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about empathy and how to...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep...Read More 

At Vitruvian, we’re big fans of Google AdWords. It’s the best medium we know for immediate traffic and accountable results. But we love AdWords even when it’s not a great medium for generating leads and sales. It’s the market insight that AdWords provides that’s its most...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.” By this, he means our subconscious habit of predicting what is just about to happen. Without this habit, he points out, we could...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. In Holland, one suburb’s consumption patterns utterly baffled...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Last week we put a bunch of fruit trees and bushes in our back yard, including blueberry, cherry, pear, elderberry, peach, and pomegranate. The total cost of the plants was under $400, but the total invoice was close to $2,000. The...Read More 

This article by Howie Jacobson was originally posted on Search Engine Watch. Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Aren’t You Glad You Aren’t a Plant? Imagine...Read More 


TOP