Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard from many successful people that the journaling habit is a crucial part of their success formula. My...Read More
Conversion Optimization
Despite everything we know about diet, exercise and health, most of us don’t eat or work out the way we think we should. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones. A startup client of mine jumped into the nutrition and...Read More
by Howard Jacobson. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable gamification tips marketers can use...Read More
Conversion Optimization, Landing Page Strategy, Marketing & Sales, Measuring Ideas, Strategy, Website Optimization
by Howard Jacobson. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague...Read More
This article by Howie Jacobson was originally posted on Search Engine Watch. Last week we put a bunch of fruit trees and bushes in our back yard, including blueberry, cherry, pear, elderberry, peach, and pomegranate. The total cost of the plants was under $400, but the total invoice was close to $2,000. The...Read More