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Website Optimization

Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard from many successful people that the journaling habit is a crucial part of their success formula. My...Read More 

by Howard Jacobson. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable gamification tips marketers can use...Read More 

by Howard Jacobson. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague...Read More 

by Howard Jacobson. When I ran track in high school, the coach would put slow guys like me in the fifth and sixth heats of races like the sprint medley. This race consisted of two eighths of a mile, one quarter, and one half to finish the race. I generally ran the second eighth of a mile, so I had to...Read More 

This blog by Howie Jacobson was originally posted on Fast Company. As an American spending a year in South Africa, I’m horrified by South African drivers. Every single one of them drives on the wrong side of the road. No matter how much I honk, yell, and gesture, they just keep doing it. And the police...Read More 

This article was originally published in Fast Company. Last Wednesday morning my 12-year-old son and I accidentally climbed a nearby mountain called Sunset Peak. Elan and I meant only to walk up a little way, scouting the thing out for a possible climb on Saturday. But two hours later, we were at the...Read More 

Here’s a conversation with Howie Jacobson and Garrett Todd, Vitruvian‘s Director of Website Optimization, as we prepare the outline for the Website Optimizer chapter of Google AdWords For Dummies 3rd edition. Listen online or click the download link to save the interview to your computer...Read More 


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