Welcome to the first episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 13-minute episode, Vitruvian CEO Kristie McDonald tells us about AdWords ad extensions: what they are why...Read More 

  When you create a Facebook ad, should you bid on a cost per click (CPC) or cost per thousand impressions (CPM) basis? There’s a lot of debate on this topic, which is really silly. It’s either a simple mathematical calculation, or a philosophical discussion without basis in reality. The...Read More 

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