Google AdWords Demographic Data in the Dimensions Tab
If you’re advertising in the Display network, AdWords gives you useful data on how well your ad and website perform for different demographic segments: male, female, and undetermined; and several age ranges. In this video, you’ll discover how to discover and play with the data.
If you find something amazing when you do this yourself (like your cost per conversion is much lower among people 45 years and older, for example), then you can put this insight to good use by cloning a Display network campaign and targeting older viewers only. (See the cloning tutorial for more info.)
For your viewing pleasure, watch full screen, with your seat belt securely fastened. Insert the metal fittings one into the other, and tighten by pulling on the loose end of the strap.
Find all the Google AdWords For Dummies companion resources here.
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