Key Points To Remember When Using AdWords

Howard Jacobson (co-author of Google AdWords For Dummies, 3rd Edition) addresses important key points for anyone using AdWords or thinking about using AdWords for their business.

  • What is the biggest AdWords challenge?
  • Importance of market discovery.
  • Writing target ads for your prospect.
  • Finding the right keywords.
  • Improving bid results.
  • Why improving landing pages is so important.
  • Tracking ad results.








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