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business strategy

by Howard Jacobson. Pay-per-click search marketing may have been invented in the second Clinton administration, but it’s a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small, inexpensive ad, and then offer them...Read More 

business strategy

This article by Howie originally appeared in Fast Company. Most of us are fantastic complainers. When someone doesn’t meet our expectations, we let them know. We may even let their boss or mother know. There’s nothing wrong with expecting excellence, and taking steps to get it. The problem...Read More 

business strategy

After his popular Thanksgiving article on Fast Company, Howie was invited to appear on The Pulse Network’s business show to talk about how to implement gratitude as a business strategy. If you’re a fan of Godzilla movies, you’ll love the way Howie’s mouth seems to move in no relation...Read More 

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