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Author: Kristie McDonald

How much money are you wasting on poorly performing Google Ads campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely to see a positive return on investment (ROI) than companies that don’t effectively track performance and...Read More 

  When you create a Facebook ad, should you bid on a cost per click (CPC) or cost per thousand impressions (CPM) basis? There’s a lot of debate on this topic, which is really silly. It’s either a simple mathematical calculation, or a philosophical discussion without basis in reality. The...Read More 

Generating the buckets is easier to demonstrate than explain, so let’s use a real example from our client files. The first two videos below follow the example from Chapter 4. In the third video, Joel riffs on bucket creation using a hypothetical example. We recommend watching the videos in full screen....Read More 

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One of our core messages: AdWords is the best testing ground and launch pad for any business, regardless of whether it turns out to be a source of profitable traffic in the long run. Here’s a webinar where Joel and Howie drive that concept home, using metaphors like The Second City comedy theater,...Read More 

Hi [wlm_firstname], Ready to get started? This video shows you how to create your Google AdWords account:   [youtube]http://www.youtube.com/watch?v=aBOLQFTBXvA[/youtube]   Find all the Google AdWords For Dummies companion resources here. Found a problem on this page? Broken link? Out of date...Read More 

Ready to get started? This video shows you how to create your Google AdWords account: [youtube]http://www.youtube.com/watch?v=0SGu5TZ99ss[/youtube] If you find anything incorrect or out of date or unclear in this video, please leave a gentle and non-whiny comment below, so we can keep this website as...Read More 

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Are You Ready for the Holidays? <br> Watch this Webinar and find out! <br> Please enable JavaScript LinkEmbedCopy and paste this HTML code into your webpage to embed. Read More 


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